Oct 302014

Volvo Trucks - The Casino - The Coolest Reality Show Style Advertisement
It’s hard to make cool commercials. Normally, most people out-there (including those working for advertising agencies!!!) hate advertising vids, so making an advertisement so cool that it gets shared and watched over and over again by millions and millions of people it’s not an easy job!
Well, Volvo Trucks seems to have found the magic recipe to make millions of people share and hit the replay but on their ads over and over again!

After Jean-Claude Van Damme’s Epic Split, Volvo Trucks is back with another cool trick called The Casino which features a parking valet on the first day at job! What happens next? Check it out yourself and let me know your thoughts in the comments bellow!


Nov 162013

Jean-Claude Van Damme's Volvo Epic Split - The Commercial That Makes Me Want A Volvo Truck!
Amazing Volvo commercial presenting the new Volvo FM trucks dynamic steering system. The pub stars Jean-Claude Van Damme featuring his famous split between two Volvo trucks driving rearwards!!!

At first I believed this was a cool CGI work as no stuntman is crazy enough to make a split between two driving trucks. It seems I was totally wrong … Jean-Claude Van Damme actually pulled the stunt and it seems to be 100% real!

ALSO CHECK the Casino – The Coolest Reality Show Style Advertisement, another Volvo Truck cool commercial!

““The stunt is real and is performed in just one take,” said Anders Vilhelmsson, public relations manager for the Volvo Trucks brand. “It’s a daring stunt but we had full control. There was never any real danger involved.” notes The Wall Street Journal.

Van Damme was hooked to safety lines (which are not visible in the movie) and the truck mirrors featured small platforms where he placed his feet to perform the split. Another detail – his feet were not secured to the mirrors!!!

Amazing, isn’t it? What’s your take on it?


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