The UK guys from Breffo really got the point of the classical design principle: K.I.S.S.
This principle stands for “Keep It Simple, Stupid” and it was developped in the 1960’s by the US navy to point that “most systems work best if they are kept simple rather than made complex; therefore simplicity should be a key goal in design and unnecessary complexity should be avoided.”
Breff’s latest project, the Gumstick, is impressively minimalistic, simple and versatile in usage. The Gumstick is an universal smartphone stand inspired from real life usage which, due to it’s flexibility, can be adjusted to work with any phone make and model. Lightweight and strong, the Gumstick can hold your smartphone (and even your tablet) in almost any imaginable position. Simply bend it, position your phone and you’re ready to roll – also check the Evouny iPhone Leather Stand Pouch.
The Breffo Gumstick is in project stage on Kickstarter and can be ordered at an early bird price of $15 US (delivery scheduled for December 2013).
$15 | BUY NOW