One of the weakest part of all modern smartphones is their screen. Drop it a couple of times (sometimes once it’s more than enough!) and you need to visit a repairs shop!
But how much is too much for a smartphone screen? Check out this cool test did by the guys from TechRax – they drop tested all iPhone models starting with the 2007 iPhone 2G to the 2014’s iPhone 6 and iPhone 6 Plus …
Which iPhone model did best manage this stress test? Check it out and let me know your thought in the comments bellow!
Set thirty years after Star Wars: Episode VI – Return of the Jedi (1983), the Star Wars: Episode VII – The Force Awakens brings back original staring actors Mark Hamill, Harrison Ford and Carrie Fisher as well as new additions like John Boyega, Oscar Isaac, Daisy Ridley and Adam Driver directed by J.J. Abrams to lead the Star Wars saga into the future. The Force Awakens trailer is only 90 seconds long, but that’s enough to let us ride our imagination and fill it with Force-related goodness, laser sabers and amazing intergalactic fights! The Star Wars: Episode VII – The Force Awakens will be released in movie theaters on December 15th, 2015.
It’s hard to make cool commercials. Normally, most people out-there (including those working for advertising agencies!!!) hate advertising vids, so making an advertisement so cool that it gets shared and watched over and over again by millions and millions of people it’s not an easy job!
Well, Volvo Trucks seems to have found the magic recipe to make millions of people share and hit the replay but on their ads over and over again!
After Jean-Claude Van Damme’s Epic Split, Volvo Trucks is back with another cool trick called The Casino which features a parking valet on the first day at job! What happens next? Check it out yourself and let me know your thoughts in the comments bellow!
In an effort to push it’s 2015 yearly catalog, the Swedish furniture giant IKEA appeals to a cool advertising parody which skewers Apple’s well known feature-based commercials for iPhone and iPad.
The commercial presents the BookBook (the 2015 IKEA catalogue) and explains it’s “advanced” features in a tablet-like ad style. This way, the BookBook comes with 328 pages of HD preinstalled content, the navigation is done via “tactile touch which you can actually feel”, the battery never ends and sharing with friends is simple and fun – “you literally share it”!!!
Print ads are somehow boring to create … and even to read. While advertising in magazines and newspapers still brings new business and customers to companies, technical ads possibilities are very limited. Advertisers are blocked using images. No video, no sound, no GIF’s, no moving parts, just simple plain imaging, which limits the impact of ads and makes the advertising agency work harder to be creative and acquire reader’s attention.
Well … this is what I thought until now! Other than the classic “scratch-here-to-smell-this-perfume” there was literally no interactivity in offline magazine ads. But things start to change and advanced technology gets into offline advertising as well. Should we call it Offline Advertising 2.0?
Check out this cool Moto X print ad made by the advertising agency Digitas which allows readers to change the colors of the smartphone by touching various tone choices bellow the image. The ad appeared in 150,000 copies of the Wired January 2014 issue and made use of a slim transparent plexiglass slab, some LED lights, four small embedded batteries and some buttons disguised as color choices.
Let’s hear your thoughts about it in the comments. Also, what’s your take on the future of offline advertising? Will the magazine ads look the same as today in 10 years?
Yeap, you read it right! An advert that beats most commercial movies out there! Is it possible? Check it out for yourself!
The commercial features the story of a man on a quest for a rare experience … Watch Jude Law and Giancarlo Giannini playing two men who have it all, but still wagering to win a money-can’t-buy experience …