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Sep 202014
 

IKEA BookBook - The Smartest, Sleekest, Coolest New gadget On The market!
In an effort to push it’s 2015 yearly catalog, the Swedish furniture giant IKEA appeals to a cool advertising parody which skewers Apple’s well known feature-based commercials for iPhone and iPad.
The commercial presents the BookBook (the 2015 IKEA catalogue) and explains it’s “advanced” features in a tablet-like ad style. This way, the BookBook comes with 328 pages of HD preinstalled content, the navigation is done via “tactile touch which you can actually feel”, the battery never ends and sharing with friends is simple and fun – “you literally share it”!!!

Check out the BookBook and enjoy …

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Aug 302014
 

Cool Moto X Interactive Magazine Print Ad That Is Actually ... Interactive!!!
Print ads are somehow boring to create … and even to read. While advertising in magazines and newspapers still brings new business and customers to companies, technical ads possibilities are very limited. Advertisers are blocked using images. No video, no sound, no GIF’s, no moving parts, just simple plain imaging, which limits the impact of ads and makes the advertising agency work harder to be creative and acquire reader’s attention.

Well … this is what I thought until now! Other than the classic “scratch-here-to-smell-this-perfume” there was literally no interactivity in offline magazine ads. But things start to change and advanced technology gets into offline advertising as well. Should we call it Offline Advertising 2.0?

Check out this cool Moto X print ad made by the advertising agency Digitas which allows readers to change the colors of the smartphone by touching various tone choices bellow the image. The ad appeared in 150,000 copies of the Wired January 2014 issue and made use of a slim transparent plexiglass slab, some LED lights, four small embedded batteries and some buttons disguised as color choices.

Let’s hear your thoughts about it in the comments. Also, what’s your take on the future of offline advertising? Will the magazine ads look the same as today in 10 years?

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Aug 232014
 

The Gentleman's Wager - Johnnie WAlker Blue Label Commercial Starring Jude Law Giancarlo Giannini
Yeap, you read it right! An advert that beats most commercial movies out there! Is it possible? Check it out for yourself!

The commercial features the story of a man on a quest for a rare experience … Watch Jude Law and Giancarlo Giannini playing two men who have it all, but still wagering to win a money-can’t-buy experience …

 

Jul 262014
 

Cool Commercials
Here’s a cool collection of funny advertising clips. 7 minutes of joy and amusement!

The video was uploaded to Youtube back in 2008, so the featured adverts are a bit older … but they’re still amazingly funny and pack a lot of punch … especially number 2!

 

Jun 282014
 

Carlton Draught - The Coolest Police Chase Ever!
Police chases are not always fun to watch! For once, they mostly involve bad guys who do bad things and most chases end up badly, with car accidents and people hurt! But all this can’t stop us from enjoying this Carlton Draught commercial featuring some bank robbers chased by the police … The guys from Clemenger BBDO, the advertising agency behind the commercial, did a great job in passing around the message that beer and driving should not be ever mixed up, regardless the situation – also check the Morgan Freeman GPS and Schneider Electric Wiser cool commercials we featured earlier.

Cheaper On Amazon?

 

Jun 232014
 

Porsche Re-Entered The 24 Hours The Le Mans Race - Race car on the road - Welcome back
When Porsche quit participating in the Le Mans 24-hours race it was a sad day in the racing history. With 16 overall victories, Porsche is one of the main competitors on the idyllic town on the Sarthe’s racing course (check the full history of the Le mans races in hardcover format – Art of the Le Mans Race Car: 90 Years of Speed by Stuart Codling).
After 16 years of absence from the 24-hours Race, Porsche returned to the racing track!
Here’s the cool way the Audi team (their VAG group colleagues) welcomed them into the 82nd 24 Hours Le Mans race!

Jun 102014
 

These People Whip Out Their Phones In A Movie Theater. They Never Saw It Coming - Volkswagen - Eyes on the road
Amazing story with a powerful message. in less than 2 minutes into the clip the spectators will get an unexpected surprise … hopefully most of them learn something out of it! – also check the Is This The Best Anti-Smoking Ad Ever??? – another inspiring cool piece f advertising!

How do you think you would have reacted to this? Comment below!

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