In an effort to push it’s 2015 yearly catalog, the Swedish furniture giant IKEA appeals to a cool advertising parody which skewers Apple’s well known feature-based commercials for iPhone and iPad.
The commercial presents the BookBook (the 2015 IKEA catalogue) and explains it’s “advanced” features in a tablet-like ad style. This way, the BookBook comes with 328 pages of HD preinstalled content, the navigation is done via “tactile touch which you can actually feel”, the battery never ends and sharing with friends is simple and fun – “you literally share it”!!!
Check out the BookBook and enjoy …