“NTT DOCOMO is Japan’s largest mobile service provider, serving more than 60 million customers. The company operates a high-quality nationwide 3G network and an ultra-high-speed LTE network, one of the world’s first launched in 2010, which will be available to more than 98% of Japan’s population by FY2014.”
The above is from the About Us page of the Japanese communication company NTT Docomo. Back in 2011, NTT Docomo partenered with Sharp şi Olympus and brought to the market a cool wooden back smartphone, the Touch Wood SH-08C. There were manufactured only 15,000 units and the model is sold-out! Given this phone is 3 years old, there’s not much worth mentioning about it. Maybe the pebble design and the wooden back cover, but you can easily get that with one of the wooden cases available on the market (check: World Map Laser Engraved Wooden iPhone 5 Case, Natural Wood iPhone Cases by SigniCase and Unique Wooden iPhone Puzzle Shaped Case For iPhone 4/4S and 5 for some cool wood smartphone back covers).
So why did I even bothered mentioning it? Because it had one of the coolest advertising campaigns ever. Hit the full screen button, put your best headphones on and relax to enjoy 3 minutes of amazing … smartphone advertising!