Print ads are somehow boring to create … and even to read. While advertising in magazines and newspapers still brings new business and customers to companies, technical ads possibilities are very limited. Advertisers are blocked using images. No video, no sound, no GIF’s, no moving parts, just simple plain imaging, which limits the impact of ads and makes the advertising agency work harder to be creative and acquire reader’s attention.
Well … this is what I thought until now! Other than the classic “scratch-here-to-smell-this-perfume” there was literally no interactivity in offline magazine ads. But things start to change and advanced technology gets into offline advertising as well. Should we call it Offline Advertising 2.0?
Check out this cool Moto X print ad made by the advertising agency Digitas which allows readers to change the colors of the smartphone by touching various tone choices bellow the image. The ad appeared in 150,000 copies of the Wired January 2014 issue and made use of a slim transparent plexiglass slab, some LED lights, four small embedded batteries and some buttons disguised as color choices.
Let’s hear your thoughts about it in the comments. Also, what’s your take on the future of offline advertising? Will the magazine ads look the same as today in 10 years?
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